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Spez has 2000 employees and nobody that can run a server.
According to his comments, he paying for server time. If he is not lying (and lying would also be making material false statements ahead of an IPO - even rich people go to jail for stealing from rich people) he a spending $10 million per year for just the Apollo traffic. That means he is paying 100s of millions per year total.
For that spend a decent CEO would bring that in house.
Good thing he's not known for being a liar.
It looks like they're sending everything, including api calls through Fastly as an edge service with their actual boxes being hosted with Amazon services. It'd be more likely they're paying 10m a year to host the whole site, depending on how much Fastly is charging them for traffic.
Let's not pretend to believe that the price hike is meant solely to cover the actual costs. My opinion is that this is a veiled attempt to restrict who's allowed to use the API by setting the price unreasonably high, where only large corporations, who profit from scraping reddit's content, can afford it. Big Data and AI research in particular.
Technically speaking, that data has some cost; just that Reddit's actual cost to serve that data is far lower than what they're trying to charge Third Parties.
It also has the opportinity cost of the viewer not getting first party ads or giving tracking data. Even with these things, though, it’s still nowhere near what they’re charging.
Also, fuck ads and tracking data.
They also had a revenue and/or profit sharing agreement with one of the bigger Android apps up until a little bit after Huffman took over as CEO. So it's not like they couldn't have had a slice of the pie anyways.
Like the telecoms selling data caps