this post was submitted on 30 Sep 2023
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Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?

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[–] [email protected] 135 points 1 year ago (7 children)

Victoria's Secret was started by a businessman who felt like there should be a store for men to buy lingerie for women. It didn't go so well. The stores were on the verge of bankruptcy and the company was bought out. The new owner marketed the store towards women and it became the largest lingerie retailer in the US.

[–] Albbi 5 points 1 year ago

Marketing to women doesn't seem like the secret ingredient to that story.

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