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“Almost every company”
You mean like 5-10 major companies?
There are thousands of smaller companies buying ad space and access to consumer data.
And “buying data” isn’t what it sounds like for the most part. Few companies are out there buying and selling raw data tied to individuals. For the most part it is a company buying heavily targeted ads from someone like Google that has ALL of your data. They know, with surgical precision, how to target ads at you. Company B just tells Google “ we want to target a 35 year old, white, dad of three that is lacking in his masculinity and wants to feel rugged, while not making him feel emasculated”.
The you get a Dr Squatch ad.
I just like the way the soap smells
There's like 5-6 possible soap smells made for men, surely you could find similar smells elsewhere?
I'm sure I could, but going from shitty body wash to real soap made a huge difference in my skin so I've been using them since