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It’s strange. In my limited perspective, it doesn’t work all that well in places where you have good choices. WeChat, Grab and Gojek has worked in their markets.
MYN is struggling in India. They do everything just a little worse than the leading company.
They do cabs but not as good as Uber. They do shopping but not as good as Amazon. So and so.
Someone like Amazon should be able to venture into most of these areas easily. But somehow dedicated companies do things better most of the time
I guess w'll c if X works