this post was submitted on 24 Jul 2023
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As Twitter ditches its iconic branding in favor of owner Elon Musk's favorite letter "X," its open source competitor Mastodon is once again seeing usage numbers soar.

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[–] User_4272894 386 points 1 year ago (12 children)

I can fathom no world where you'd want to trade away a multi billion dollar brand for a new brand you literally can't SEO. What, you think your brand is gonna be more impressive that the generic variable, and a part of the alphabet?

"Follow me on Twitter" becomes "follow me on X"? "You should tweet that" becomes "you should X that"? The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn't look so threatening on the next iteration?

It's a textbook case of brand destruction. I almost regret never making a Twitter in the first place, just so I could quit today, or at any of the hundred days in the past year where it got inexplicably worse without reason.

[–] teolan 108 points 1 year ago (3 children)

“You should tweet that” becomes “you should X that”

"You should X-create" that

[–] teolan 117 points 1 year ago (2 children)

And a tweet becomes an "X-cretion"

[–] [email protected] 73 points 1 year ago
[–] callmepk 18 points 1 year ago

And retweet it become X-Forwarded-For it

[–] model_tar_gz 48 points 1 year ago (1 children)

It’s just a new form of messaging called X-communication.

oh wait.

[–] mauns 28 points 1 year ago (1 children)

It's inspired by all the X-Twitter employees

[–] [email protected] 12 points 1 year ago

We're witnessing an X-tinction event in real time.

[–] [email protected] 18 points 1 year ago (1 children)

Ain’t X-ing a term for cutting something out of your life ?

[–] sheilzy 13 points 1 year ago

Yes, and I was thinking how confusing it could be. A: "Hey, did you see that trend on X?" B: "What? No, I don't talk to my ex anymore."

[–] azura 43 points 1 year ago (2 children)

I should X that sounds like I should delete/close that. How apt.

[–] [email protected] 14 points 1 year ago

Twitter is my ex

[–] WhoRoger 12 points 1 year ago

To me it sounds like axe.

"Yep, brilliant. Axe it."

[–] [email protected] 30 points 1 year ago (2 children)

The little blue bird on every shop window, website, and business card becomes a stylized letter that, hopefully, doesn’t look so threatening on the next iteration?

Haha, I know the most appropriate iteration, a red background with the X in a white circle.

[–] [email protected] 14 points 1 year ago (2 children)

Perhaps with each corner of the X at a 90 degree angle clockwise? You know, to add style points.

[–] IanM32 8 points 1 year ago

It makes the X go faster, everyone knows that.

[–] [email protected] 16 points 1 year ago (3 children)

Its a terrible rebrand that pretty much comes because of Elon's impulses, or in other words, for shits and giggles. Regardless of this hilarious trashing of such a powerful brand, I'll have fun calling tweets "xeets" for a good week.

[–] [email protected] 6 points 1 year ago (1 children)

“Hey bros wanna see me light $40 billion on fire?”

[–] dangblingus 6 points 1 year ago (1 children)

The Kingdom of Saudi Arabia spent good money to never have an Arab Spring again.

[–] [email protected] 1 points 1 year ago

Which is nuts because they have a nationwide content filter and could just blacklist Twitter and be done with it in 5 minutes.

[–] elrik 3 points 1 year ago

Please call them Elon's x-crements instead.

[–] Bogasse 3 points 1 year ago (1 children)

It must be so horrible working "with" him. You're trying to build something and every morning you must be frightened to see Elon hanging on a ladder because he thought it was so funny to draw dicks everywhere on the building, which would have you cancel everything you are working on.

[–] Urbanfox 1 points 1 year ago (1 children)

I've worked in a founder led business and this is why I quit.

I'd spend forever working on a project to build a satellite site then suddenly we don't want that anymore - bin the recipes we want a full main site redbrand.

Bye.

[–] Bogasse 1 points 1 year ago

Feel you, I've been working with this kind of person but he was pushed away a few weeks after my arrival. He still had time to make an impression though, his genius move was to tell each team that the others hated them, which had no effect because we talked to each others...

[–] Tygr 13 points 1 year ago

Follow me on ten.

[–] dangblingus 7 points 1 year ago

Destroying the brand and ruining twitter was always the goal. There's a good reason why Saudi Arabia fronted half of the bill....

[–] Master 6 points 1 year ago

Xing is short for kissing IE XOXO. So instead of tweeting we are now kissing!

[–] Hikiru 4 points 1 year ago

“Hey, check out this X video”

[–] Saneless 3 points 1 year ago

Jamie Kennedy's show is about to become relevant again. You've been X'd!

[–] ttmrichter 3 points 1 year ago (2 children)

He's just a fan of Laurie Anderson. Give him some slack!

Let X = X

[–] [email protected] 5 points 1 year ago

Here is an alternative Piped link(s): https://piped.video/watch?v=UfOK0evCqZY

Piped is a privacy-respecting open-source alternative frontend to YouTube.

I'm open-source, check me out at GitHub.

[–] [email protected] 1 points 1 year ago

He's clearly laying the groundwork to sell it to Alphabet (Google's parent company). /s