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I'm no expert, but probably has to do with collecting data and showing ads. And also having more control of how people interact with the platform (new desktop interface + official app).
Yup, ads on mobile apps. They can not make money from ads on Third-party apps. So, kill those apps off and force users onto the Official Reddit app. Perhaps the $20M they were going to charge RIF is how much they think they were missing out on.