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this post was submitted on 18 Jan 2025
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Some of it is ignorance. People see TikTok is banned, google "TikTok alternative," and click on the first sponsored result. They would need to know (and care) why TikTok was targeted in order to find something better. People hear that RedNote is the next app, so people go to RedNote, and therefore it becomes the next app.
Some of it is astroturf. Do the people telling you that RedNote has become popular have any interest in making RedNote popular? Is RedNote really exploding, or is it just interesting to talk about? Like is it going to snow heavily tomorrow, or is it good for weather services to get eyes on their content? Hype has its own inertia.
Some of it is real. RedNote was already very popular in China, and there is already a lot of content. People comparing it to Loops, for example, might find Loops sadly lacking in content and influencers. Influencers go where their audience is, and the audience follows the influencers. Nobody wants to be the last one on the new platform, and it's fairly simple to make the switch, so a whole lot of people jumped into RedNote at once because they don't care about CCP data mining or political issues.