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... or marketing, plain old marketing, advertising and public relations.
You can blast the airwaves with the same message over and over again eventually people just believe it ... either because they are lazy, don't care, it doesn't immediately matter to them or they just don't want to be bothered learning the details. It's the same process of convincing people to either like Coke or Pepsi.
Goebbels and the Nazi party easily mastered it in the 30s .... tell a lie, repeat it often enough and eventually it will be come true ... if you tell a lie, tell a big lie, the biggest lie you can make and everyone will believe it.
It all boils down to money and marketing ... whoever dumps the money into one party, politician, political movement will get the votes eventually and convince everyone of whatever reality they want them to believe.