this post was submitted on 29 Oct 2024
234 points (100.0% liked)
Economics
463 readers
55 users here now
founded 2 years ago
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
If you skimp on ingredients while raising prices, and then try to lock any sort of reasonable deal behind a creepy data collection app, customers are likely to notice and choose a better option. Sucks to suck.
I tried the app. It offered "free medium fries" every now and then, but that was pretty much it. Wasn't even worth installing.
Might be market specific, I would regularly get 30% off coupons at my nearest one and not at the one further away owned by a different franchisee.
Makes sense. The one by me is in a nice area without any other drive throughs within 5-10min of it. No need to discount there.
I get a lot of bogo offers and cheaper deals on mine. Plus the points add up to get stuff pretty quickly. I go there a few times a month.
Maybe they didn't gain many customers with their $5 deal, but a lot of customers they already had started buying that a bunch instead of one of the $10+ meals?