As the user experience designer, this “singing“ of electronics, and other such devices has been prevalent for the last decade or so. It’s an attempt to humanize the electronic devices we interact with every day. I question its effectiveness or validity, but, nonetheless, it has become extremely popular in both the medical device field and the field of home appliances. Buying an LG or a Samsung appliance, and it will, very annoyingly, play little songs when it’s done doing whatever it does.

I find this a particularly interesting emergent cultural application of anthropomorphism to everyday objects. I wonder how it will progress over the next decade or so.