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I cannot work out what the benefit is to them of doing this.
Someone somewhere has paid for those awards. Is it because you can get gifted premium and not pay for it yourself?
It's like the company had a collective aneurysm.
If they wanted to get rid of gifting premium why wouldn't they just do that? "Awards no longer give premium for free" and that's it, or maybe just massively reduce the amount of premium, maybe it doesn't accumulate if you get more than one award, etc.
The only thing I can think of is awarding a comment with gold means it can never be deleted. They're probably trying to mass delete everything that makes them and that fuckwad u/spez look bad.