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The director of marketing at my company just got out of a meeting with reddit and is super hyped at funneling all our Facebook and Twitter dollars into reddit instead. I didn't have the heart to tell him he's five years too late.
Is fb or twitter really any more useful for ads though?
lol. That’s funny as hell. Might as well shift some money to it for a different market penetration but not all of it
I scoped out reddit as a marketer for a few companies over the years. It's just a standard brand awareness piece. Unless their targeting has got better, I recall you had to dump a minimum of $10k/month and your ad just "got shown" to whomever
I assume they let you target by subreddit and user interest now, but it still can't be that accurate