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I don't get how anyone can be racist enough to let them stop them from making serious money.
You would be VERY surprised - bigots are usually very willing to shoot themselves in the foot. I mentioned going to my city's Pride parade once to a prospective landlord I was touring an apartment with, and they all but told me outright "I won't rent to you". I've also seen this happen with friends buying cars - a buddy asked me to go kick tires with him when he was looking for a new car, and since I'm white and he isn't, the salesman that came out to talk with us IMMEDIATELY assumed I was the one buying the car.
I also used to work commission-based sales myself as a cellphone salesperson. One common complaint I had from a lot of my Black and Hispanic clientele was that the anchor store sales staff (who were closer to them and better-stocked) would almost always assume they wanted to see the worst, shittiest phones (this was back right as the iPhone 5 was coming out), even if they had walked in ready to drop several thousand dollars on new Apple phones (which got us a commission of about $100 per device). These people would drive 20-30 minutes past THAT store to come to my store (the next closest) just so they didn't have to deal with those salespeople.