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Convenience and familiarity, mostly. If you go to a McDonalds you know exactly what you'll get and you'll be able to get it pretty quick.
Name one burger joint that doesn't have exactly what mcds has and more...this comment is laughable.
People eat at McDonald's because of marketing.
I hate McDonalds, but on roadtrips they are usually a godsend. A lot of them still have a play place which lets my kids be monkeys for a bit, and the Happy Meals give them a shitty toy to occupy their time for the evening.
It sucls, I don’t eat there, but McD’s has its place.
spoiler
,I've eaten a lot of burgers and fries in my life and can't think of a single place that replicates a McDonalds burger and fry. Having the same menu item (as in a "double cheeseburger") doesn't mean anything as they all taste and look different from one another.
A poorly put together "meal" that very likely has been sitting under a heater for a length of time unless you went there when it was busy. And if it was busy, the chance for mistake is high and it's going to be sloppily put together. What so you can save a few minutes? Most places do take-away... so you call them, place an order, pick it up. No sitting 10-20 minutes in drive-thru. And you got more food, better food, for the exact same price and you probably got it faster on take-out. And dining in... you wait a few minutes... how do you not have a few minutes?
And who actually cares about familiarity? That's either saying, you go to that one place way to much and your food choices are predictable and boring. Or you're highly susceptible to advertising. And really, those two things aren't mutually exclusive.
spoiler
,At least their username is accurate.