For me, I started out with android back in the 2.3 days. Then custom roms, launchers, rooting was all really fun and exciting. I switched to an iPhone when the X came out after a bad experience with the Pixel 2 XL (QA issues and poor customer service mainly), and I didn't make the switch back until the Pixel 7 came out.
Right now, I'd say I prefer android because the notification system is much better. I have greater control of my homescreen, and more freedom to install software not blessed by either Apple or Google.
Hellooooo.