Lemmy.World

Epic’s support is great. Yes, we know how some of you feel about it. But we’re happy we went with this deal. Being exclusive to EGS for the Early Access period allowed us to keep our independence. Which is paramount to us. Also, Epic promotes the game well.

While we cannot reveal the sales, we can reveal this. We’ve set a pretty bold and aggressive sales target for the first anniversary of the Early Access launch. Meaning we want to reach a specific number of units sold in a year. In one week, we’ve done 20% of that plan. Now we have fifty one weeks to make the remaining 80%. This sounds very much doable, especially considering the updates we have planned.

So, a few months before the premiere of the Early Access, we looked at the calendar. As it’s always the case, there was no date that was perfect. Usually either a cool game was about to be released around the chosen day, or it was too close to EGS or Steam sales. September 20th looked the least bad, and even that was a day after Lies of P, and a day before Payday 3.

And then on top of all that, a day before our release, when we were trying to light that fire under the game, the infamous Microsoft leak hit the web. You can understand how that became the priority for the press…

Someone could say that we should have just delayed the game again. First, no, later dates were worse. Many AAA titles in October and November, not to mention Steam and EGS sales that make it impossible to release a game a week before (because sales soon!), during (because sales!), and the week after (because everyone has just bought dozens of games!).

our start was more than decent, the community is growing, and the game is selling well. So despite the lack of marketing explosions in the final days, it’s all good.