I use AK Interatives matte varnish spray can and they also work fine but that too is a miniature hobby specific product. Of the hardware store products I tried I found a few which were okay but they tend to have bigger particles (the matte effect is cause by tiny particles to form a microscopicly rough surface) which can at times clog up parts of the minis. But they work alright otherwise.
A good option I found is from art supply stores. There are varnishes for sealing acrylic paintings. Those work very well from my experience as there was no large particle issue. Prices are among the same or higher as your typical hobby products. Probably because it really is the same thing. Or so I suspect. So if you have an art supply nearby they might be able to hook you up when the LGS is all out. As for brands, I'm in the EU so I probably can't be of help.