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Hard to argue something isn't an objectively huge advantage to your business if you're spending $10b for it.
My only fear in all of this is we may get monkey pawed - if Google stops paying for placement, Firefox loses 90% of its revenue, and the anti-trust case may further cement Chrome/Chromium monopoly.
Google would likely still bid, but lower, so that Firefox may change over for bing, and still get ~80% of what they got from google. Google has an interest to not make it cheap for microsoft, even if they don't want to pay a dime themselves.
Or maybe Firefox should find a sustainable business model.
I love and use Firefox the software, but their nonprofit is questionable, their leadership is scummy, and their business plan is nonexistent. They could, for example, start by accepting donations towards the development of the actual browser, which is the core product of Mozilla.
Scummy how? Also https://donate.mozilla.org/en-US/
This should clear it up: https://lunduke.locals.com/post/4387539/firefox-money-investigating-the-bizarre-finances-of-mozilla