this post was submitted on 05 Aug 2023
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cool, thanks!
This particular area has standards.
Standard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).
Standard Oil was in the Midwest but all under a parent company. I believe Standard. Chevron and Amco (a few others?) had different names to avoid becoming a monopoly. IIRC. Maybe I'm old and just making things up.
As others point out, it’s a trademark thing. “Standard Oil of California” is the OG, renamed Chevron Corporation in 1984.
Standard Oil = S.O. = “Esso” in some parts of the world (at least when I worked at an ad agency years ago).