Intellectual property is a resource. Corporations are in the business of hoarding resources to ~~extort~~ ration at a price. Microsoft doesn't care about the studios. They care about owning ip.
this post was submitted on 29 Jan 2025
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Came here to say this. Acquisitions these days are all about the data, seldom the talent.
To kill competition
Worked for EA...
fuck EA and fuck Microsoft.
Because that is part of the cycle of collapse and shock doctrine these corporations rely on to keep from being clowned on by moderately competent smaller game studios who actually are excited by the challenge to convince people to buy their art instead of shoving derivative slop down their customer's throat as the cinematic monochoice for entertainment product category no. 1254...
If you mow the grass, the longterm benefit of preserving a strict monoculture is well worth the temporary mass destruction (from the perspective of the person driving the mower, it smells quite pleasant actually).
To be clear, the blades of grass are the smaller game studios on Microsoft's lawn.
Probably the same idea EA had
For IP hording
Ip for merch sales. Activision/blizzard is ass at merch.