The backlash against DEI is at the individual level imo. How people feel is the reality, see the economy (which is also an attribute of using the wrong metrics to measure performance as it relates to the consumer but that is a different topic).
Let’s see if I can explain it: So let’s say you’re an average white guy, and you know your company has a DEI program. You feel like you work very hard, or at least as hard as everyone else in your workplace, but you see that your minority coworkers get promotions or that the new hire for a better paid position than yours is a minority you start to feel as though you’re getting passed over because of your identity. This could be because it is a diverse workplace and so the best people for the promotion may just happen to be of other races or women. It could also be actual racism which I’m sure happens but it’s probably very very rare. But that doesn’t matter, what matters is that you see people who are different from you getting promoted, and you don’t particularly feel they are better than you.
Then you maybe look a little bit into what the theory behind DEI is and you learn that it’s proponents argue that there is systemic favoritism towards white straight males which is why if you have two equally capable candidates but one is white and the other is a minority, you should choose the minority. As a straight white male you won’t feel (and frankly should not, I’m sorry) that you are responsible for your advantage in society, so what you’ll feel is that now you’re the disadvantage one and that DEI is just racism against white straight males. It isn’t but that doesn’t change how the individual feels.
My personal opinion is that DEI is more of a bandaid than a solution and some of the backlash is warranted. The real solution is for people to have equal opportunity at the lowest level, meaning education. There’s no reason for some schools to be better than others, and less for that difference to arise from the value of the houses in the schools district. Of course Trump and co will not fix it either because they campaigned on destroying the education system because they seemingly want a slave caste or something. But if everyone had equal access to good schools and colleges, I don’t think DEI as it is implemented in most orgs would be needed.
Edit: this was supposed to be a reply to @[email protected]