New York Times

Stop subsidizing the meat/dairy industries and use-it-or-lose-it water policies that use excess land for feed. The increased cost will shift demand, because that is the only way to speak to the consumer. They won't change for thier health, the environment or for humane reasons. The only leverage is convenience and cost.

I should give them another shot.

They were, in my opinion, not as good as meat and they weren't really any cheaper.

Especially in the context of this crazy culture war, make it taste better, make it cheaper. Compete on the value of your product. You're going to hit a hard ceiling if your business model is dependent on ethical consumption.

Start calling them human beings and not "consumers", for starters...