My world view may be a bit bleak but here goes:
In my opinion people who are comfortable will do anything to retain the status quo. Since patriarchal figures have pretty much dominated society for thousands of years, a strong feminine counterpart with a clear definition of personality traits and positive influences will upset the balance they have created.
So what I'm saying is: the ones that are assigning all kinds of negativity to femininity are the ones who suffer from its uprising.
To me personally, this is mostly noticeable through the way the world around me expects me to behave and treats me accordingly. For your context: I am a straight white male from the 90s from western Europe. We are more or less trained to surpress anything to do with sentiment, empathy, sympathy and just generally putting the needs of others before your own.
Like I stated before, this is rooted so deeply into our society that you are the odd one out if you don't conform. It wasn't until I went to college that I was exposed to different ways of thinking and realized that there was nothing wrong with me, it was just society's way of attempting to maintain its status quo by reprogramming me from the get-go.
So what can we do? Well I think change is already happening but it will take a lot of time. The only thing we as individuals can do is identify toxic patterns and attempt to empathize more with people whose views and, indeed, entire world differs from our own.