Better than nothing but it also seems like it might be kind of difficult to prove the company allowed it knowingly.
this post was submitted on 22 Oct 2024
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It prevented reviews and testimonials that misrepresent that they are by someone who does not exist. Fairly easy to prove. If they catch an individual posting a review while posing as anyone but themselves, It's a done deal.
In this context “knowingly” means “intentionally”, not that they knew there was a law against it.
An entity is in violation if they knowingly commit the act, not that they knowingly broke the law.
Yes, I understand (ignorance of a law is no defense at least in the US) that but it still may prove difficult to actually prove.
Well if you take a company like Amazon they know everything about you already, including if you actually purchased the item you are reviewing. And that should be a simple first "hurdle" for a reviewer to be legit. They already have a way of sorting them out and labeling them in place. So I would assume this means if you don't have that label your review doesn't go live. They can then add more qualifiers to prove they know the reviewers are real, since this seems to put the onus of proof on the company not that FTC.
Edit - some words
It is possible I bought the item at my local warmart though and then review it on amazon. I don't know if anyone does that, but it is possible.
I find that Amazon allows me to do that for good reviews, but whenever I leave a bad review for something I bought somewhere else the review disappears.
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I just got a can of diet Coke in exchange for a 5-star review of a local eatery. I legit like the eatery, but would not have left a review without the bribe.
Is that a legit review or a fake one?
that is fake
I'd say that's legit given you actually like the eatery. Would you have written the review if they had just nicely asked you to, without a payment of Diet Coke?
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What is going to happen? Will the FTC police gonna come and cart them away? No, it will continue and nothing will happen. FTC enforcement is just a few law suits away from being just like the SEC's enforcement. The SEC can't enforce anything these days without a long drawn out court battle.
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I'm sure this will work.
It's a start, we could still have nothing. FTC is doing the Lord's work right now.
Agreed.
Insofar as the Lord doesn’t actually do anything, but millions continue to fawn over him because he said maybe someday eventually he might
Hmm, the same Lord that created all the fake reviews in the first place?
You're right, we should just leave it as being legal 🙄 that's so much better
Why do people do what you just did?
He says this won’t work.
And somehow you jump to “then we should just leave it as being legal”
He didn’t say we shouldn’t try something just that this might not be the best implementation.
It’s bound to happen when sarcasm is met with sarcasm.
He didn’t say we shouldn’t try something just that this might not be the best implementation.
He didn't really say anything, you're just hypothesizing a substantive argument from a low effort pessimistic gripe.
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