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Apple Cuts Vision Pro Shipments As Demand Falls 'Sharply Beyond Expectations' (www.macrumors.com)

submitted 8 months ago by [email protected] to c/apple_enthusiast

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[–] PP_BOY_ 36 points 8 months ago* (last edited 8 months ago) (1 children)

This comment on the original article is almost exactly what I was going to say here

Whose expectations? Couldn't have been mine as I expected very few buyers due to the high price and no compelling use case. (Source: sw1tcher)

Next headline: "People cut back on discretionary spending in the face of rising cost-of-living unaffordability crisis. Sales down for $3,499.99 pair of goggles and caviar."

[–] [email protected] 7 points 8 months ago (1 children)

Apple's, shareholder's... Economists doing 8 balls of their secretaries chest. No body sane thought this was gonna sell like hot cakes.

[–] BananaTrifleViolin 9 points 8 months ago (3 children)

Yeah and to be fair 400-450k is still in the realm of $1.4bn in revenue. That's pretty good for a new product in year 1 (and presumably the device is at least marginally profitable at the high price - if not it's a gamble on the future). And sales like that for something that is basically an expensive proof of concept is pretty impressive.

[–] HollandJim 4 points 8 months ago

It’s also basically a dev kit. $1.4B is not nothing.

[–] acosmichippo 2 points 8 months ago

(and presumably the device is at least marginally profitable at the high price

parts alone, maybe. with R&D factored in, probably not.

[–] [email protected] 0 points 8 months ago

That's plan, not actual. I somehow doubt it'll even reach that level; it's trying to save face with investors.

While the tech is impressive, I'm surprised Apple didn't do enough research beforehand to understand if there's a market for chunky $3500 computer goggles. None of this is really new tech, and I'm sure the sentiment isn't hard to find.

[–] Donebrach 2 points 8 months ago

Another Apple newton. I bet in 20 years they’ll put out another attempt in the form factor of almost-regular eyeglasses and it’ll actually revolutionize AR computing.