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Apple Cuts Vision Pro Shipments As Demand Falls 'Sharply Beyond Expectations'
(www.macrumors.com)
this post was submitted on 23 Apr 2024
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Apple's, shareholder's... Economists doing 8 balls of their secretaries chest. No body sane thought this was gonna sell like hot cakes.
Yeah and to be fair 400-450k is still in the realm of $1.4bn in revenue. That's pretty good for a new product in year 1 (and presumably the device is at least marginally profitable at the high price - if not it's a gamble on the future). And sales like that for something that is basically an expensive proof of concept is pretty impressive.
It’s also basically a dev kit. $1.4B is not nothing.
parts alone, maybe. with R&D factored in, probably not.
That's plan, not actual. I somehow doubt it'll even reach that level; it's trying to save face with investors.
While the tech is impressive, I'm surprised Apple didn't do enough research beforehand to understand if there's a market for chunky $3500 computer goggles. None of this is really new tech, and I'm sure the sentiment isn't hard to find.