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Unity appoints former EA and Zynga executive as its new CEO (www.videogameschronicle.com)

submitted 9 months ago by inclementimmigrant to c/pcgaming

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Stick a fork in it, it's done.

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[–] halcyoncmdr 4 points 9 months ago

I'm gonna say going all in on mobile and abandoning everything else to languish. Acting like it's still 2002 with Angry Birds and Candy Crush being the biggest games on the mobile market. That simple physics and matching block games are a quick turnaround with massive profit potential. Viewing mobile as the beginning of a massive gold rush, ignoring the fact that it was over a decade ago and the easy mobile money is now gone. Ignoring that competition came and saturated that market years ago.

They'll probably use some sort of justification based on mobile market share, Windows PC usage dropping for many in favor of tablets and phone-only usage. Ignoring the fact that they make a complicated video game engine geared towards complex, demanding, and immersive games, not towards the casual mobile market.

I would have made this same prediction even without the new CEO coming from mobile, so that just compounds the chances of it happening IMO.