this post was submitted on 05 Apr 2024
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For those that don’t know (I didn’t) iHeartMedia is the company formally known as Clear Channel.
I guess Clear Channel sullied their name so badly they had to rebrand.
What did Clear Channel do?
They were kind of the Sinclair Media of the mid-1990s - 2010s
Basically after the 1996 Telcom Act lifted restriction, they started consolidating and monopolizing terrestrial radio markets and enshitifying the airwaves. They brought back payola and started destroying local and regional diversity and pushing homogenous playlists and centralized DJs.
Looks like the rebrand happened a decade ago
Interesting. I knew the enshitifying consolidation happened, but I learned it with the new name, not the old one.