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Are social media sites evaluated way higher than they should be due to rampant bot usage?
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this post was submitted on 21 Mar 2024
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To play devil’s advocate here, why would advertisers not object to this situation if their money is not effectively recruiting as many customers as platforms claim?
This is my take. If this held true, why are advertisers not pulling out or drastically limiting their deals with these companies? They obviously find the value proposition worth it, bots included. So, by that metric, I don't think they're overvalued. They're valued on what they bring in from advertisers and that seems to be working well. I wish it didn't (hence me being here), but reddit is exceptionally effective at delivering ads. I don't think reddit is going to fail as hard as we all wish they would.