this post was submitted on 17 Mar 2024
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Pre-IPO Reddit lets ads be dressed up as promoted user posts (www.theregister.com)
submitted 10 months ago by [email protected] to c/technology
64 comments fedilink hide all child comments
 

Well, look at that. Ads disguised as posts.

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[โ€“] Ghostalmedia 12 points 10 months ago (1 children)

The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.

[โ€“] [email protected] 3 points 10 months ago

Ahhh I had a bit of a, didn't read the article, moment and that was the missing context for me. I appreciate you clarifying!