Technology

59999 readers

2831 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago

MODERATORS

705

Pre-IPO Reddit lets ads be dressed up as promoted user posts (www.theregister.com)

submitted 9 months ago by [email protected] to c/technology

64 comments fedilink hide all child comments

Well, look at that. Ads disguised as posts.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 17 points 9 months ago (1 children)

Maybe I'm misunderstanding, but this referenced ad post is over a year old. There's been "organic" guerilla marketing by advertisers on Reddit for almost a decade now. How is this relevant to the recent changes?

[–] Ghostalmedia 12 points 9 months ago (1 children)

The context is in the article posted. This was one of the early experiments for the new ad platform. Looks like they did some simple test by coordinating things manually, then once they validated the concept, they spent the year building out a platform and interface for advertisers.

[–] [email protected] 3 points 9 months ago

Ahhh I had a bit of a, didn't read the article, moment and that was the missing context for me. I appreciate you clarifying!