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You don't see it again and again but you usually recommend it to other friends so they go see it with their other friends?
Ok sure. The grapevine effect. I'm trying to think of how often I've seen a movie on a friend's recommendation. I guess it happens from time to time?
One thing though is that those same entertainment people love to talk about the opening weekend. Isn't that a bit quick for the friend effect to kick in? I realize that in this day and age of social media, word can spread rapidly. But I for one am not the sort who would just drop everything to go see a movie immediately based on a friend recommending it hours earlier.
Yeah, the opening weekend I think is an indication of how good your marketing was, and sustained performance is an indication of how good the actual film is