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Prius is one of the most popular selling Toyotas since it's debut, either they're just being obstinate about EVs or they are really invested to the gills on their Hydrogen fueled car lineup.
You would think at least one of their execs would have learned about the sunk cost fallacy in basic econ.
Honestly it's quite amazing how prone we all are to falling for the old sunk cost fallacy, that fallacy and confirmation bias have to be the two most popular cognitive issues for us as a species.
One would think random person posting online would realize that biggest car manufacturer in the world knows a thing or two about car manufacturing. Especially considering the same manufacturer is behind worlds most popular hybrid car and a number of EVs. I'd also assume they would trust decades of accumulated data on battery sustainability, recycling and manufacturing but I suppose sitting in a computer chair googling is better. Here's next term to google and learn about "Dunning-Kruger effect".
Consumers like the Prius because of the addition of the battery and electric motor.
Toyota likes the Prius because it still contains and ICE engine, which they want to keep selling.
it reminds me of the big tobacco playbook when they put filters on cigarettes after people started realising they were not healthy....Toyota stuck a little battery next to their ICE engine and said 'it's healthy now!' and people went with it...for like 30 years.
If they could pull off hydrogen fuel cells with the help from Ballard Power Systems, I'll be rich. I'm not that lucky though.
Or they realize batteries are not the way to go. I don't know why people seem to think Toyota is the biggest car manufacturer in the world and are just acting like retards. They are not, and every move is calculated. They have decades of data in regards to battery servicing and duration, recycling, etc. They have the data.
Regardless, we only have found one Earth-Like World within dozens, maybe even hundreds or thousands of light-years from us, and that's Earth. This world is already straining to keep up with the pollution we are emitting. We have no alternative planets to go to, no backups or do-overs. I can pretty much guarantee that Toyota isn't thinking of their position 35-100 years from now. Most companies seem to only be looking 5, maybe 10 years ahead. We gotta be careful not to set our only ship on fire in the endless ocean that is the hard vacuum of space. xD
If we really cared about pollution we should stop using traditional forms of cement and get rid of cars all together or at least ban them without at least 3 passengers.