this post was submitted on 02 Jul 2023
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Plus they have this unique position of being able to serve niche ads right in the place where that niche happens. You don't really need to be a genius to make that work, even if you have shit algorithms, the targetting is done for free by just selecting the right subreddits. It is one of the rare places where actually useful advertising could happen, that's a market that's currently being served by nobody.