Kellogg's is advertising cereal as an affordable dinner for people struggling with the rising cost of food — but some consumers aren't happy with the cereal maker's approach.
WK Kellogg CEO Gary Pilnick told CNN last week that the messaging was "landing really well" with customers.
"Cereal for dinner is something that is probably more on trend now, and we would expect to continue as that consumer is under pressure," he said.
But the reaction to his comments on social media suggests otherwise.
"What the hell kind of dystopian hellscape is this?" one user wrote on a TikTok with almost 150,000 views. "Give the peasants cereal for dinner!" another commented.
Corn flakes aren't even cheap, at least in Canada. $4.97 ($5.62) for 340g (0.75lb) and 2% milk is $5.89 for 4L (1gal)
[Walmart prices]
The fuck is this asshole going on about? That's as expensive as beef for fuck sakes
Manufacturers have started selling tiny boxes of cereal (100g?) for C$3.99, which is ridiculous. They probably think we won’t notice the boxes are so small and will snap them up - “ooooh cheap cereal! Must buy!”.
The tiny boxes are always and have always been fucking terrible value. They are for the grandparents pantry and the dad who has the kid every other weekend.
If you have kids, you get the catering size box.
It's a lie to get cash-strapped people to think buying cereal is a good deal so they waste even more of their money.
What's most infuriating is the boxes have gotten smaller and smaller over the years. The best deal I use these days is to get large boxes from Costco, 1.1-1.5kg for 8.99 when on sale. I have about 6kg stocked up.