this post was submitted on 21 Feb 2024
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"twitter (which is currently named x)"
amazing
Fucking brain dead rebrand
They had a brand that was so powerful it was used as a verb, and he gave it up for the letter that is used as a generic placeholder, just because he's obssessed with it for whatever reason.
Saw a theory a few weeks ago that he's obsessed with "X," because that's how most of the native Africans signed away their sovereignty, and their land, to the European invaders.
No proof, but given where he grew up, it seems plausible.
It's so they can salvage the original brand once the business dies - not because of Musk's mismanagement, but because it has $13bn of debt out of the $44bn purchase.
Its a good use of brevity. Otherwise it would look like this:
While funny, it wasn't intended as a burn. They are reporting on events that happened at Twitter, because it was named Twitter when these things happened, and is now called X.
It won't always be called X. 2027: Elon buys a domain registrar. 2031: Elon buys unicode. 2032: Elon allows unicode in domain names. The same day, Elon adds an "Xtreme X" emoji to unicode (it sort of looks like it's spinning, xtreme style), and registers the domain.
I'm hoping for something like:
Man I love me a good fiction book lol