this post was submitted on 10 Feb 2024
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Mildly Infuriating
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Yes - we don’t know what the original price was for 1x. You’re assuming it was more than £8. It could have been £5 - we’ll never know.
Either way, it doesn’t change the current value proposition for the customer, which is that a bulk purchase is meaningless.
Let’s say for arguments sake the original price was 10. Now say you wanted to buy three, but there was only two choices: 10 each, or 2 for 16. Then you would end up paying 26. But with 3 for 24 it is still saving you money.
Yes I’m aware of this, I’m just saying that arbitrarily speculating on the potential original price for 1 item does nothing to change the current actual situation. If the cost was £10 for 1, I wouldn’t have bothered taking a photo.
Alternatively you could take the viewpoint that Next has already worked out that the price of 1 shirt is a minimum of £8, hence the costings for multiple units. Any price they put over £8 for 1 unit is additional profit, while the expected revenue per unit is £8+n where n is substantially close to zero. Latterly reducing the cost of 1 item does nothing except imply a perceived saving.
Additionally, the 2x and 3x offerings are not, and were never, discounted. The sticker reduces the price of 1 shirt, but if you were in the market for two, there’s no saving based on when you buy them. There might have been a saving originally, we assume, against the cost of buying 1 twice, but that’s irrelevant if you want two shirts at any point. Obviously the pricing would have been to incentivise the purchase of two when you would potentially only have bought one, so that is the driver for the sale, at which point the price per shirt is £8, and remains £8 per shirt for any multiple purchase, both before and after the sticker price amendment.