this post was submitted on 01 Feb 2024
265 points (95.5% liked)
Technology
59377 readers
3843 users here now
This is a most excellent place for technology news and articles.
Our Rules
- Follow the lemmy.world rules.
- Only tech related content.
- Be excellent to each another!
- Mod approved content bots can post up to 10 articles per day.
- Threads asking for personal tech support may be deleted.
- Politics threads may be removed.
- No memes allowed as posts, OK to post as comments.
- Only approved bots from the list below, to ask if your bot can be added please contact us.
- Check for duplicates before posting, duplicates may be removed
Approved Bots
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
They want to be paid?! What is this.
Yeah, cause artists (well, people in general) love getting paid in exposure.
I know it's become a meme, but exposure is a real tangible thing. If I get a clip of my song onto millions of people's phone screens and I don't pay for it, it's basically thousands (if not tens of thousands) of dollars of free advertising.
Just because some asshole on Facebook marketplace is begging for free commissions doesn't invalidate the benefits you can gain from exposure in general.
Having said all that, we are talking about Universal not some indie folk band. The same thing Tiktok is doing to Universal (paying a very small %) is exactly what Universal does to artists. I have very little empathy for either Tiktok or Universal.
On the topic, I actually support Tiktok more in the sense that independent artists now have the means to go viral much more easily on a platform which inevitably leads to organic growth + success. Universal is a behemoth from an era that hasn't fully died.
This could be a good move for everyone. It said TikTok has agreements with everyone else so many other artists will have the chance to get noticed now. The Universal artists are already well known and don’t really need more promotion anyways. This gives the smaller people a chance. Aight I’m off to learn an instrument, write a song, create a record label, and sign up for TikTok exposure. Wish me luck…how hard could it be.
I mean the song needs to be catchy and writing a good hook is half the battle of making known music.
Exposure is great until you try to pay for your groceries with exposure. The manager of my local ACME hasn’t been very receptive.
Try a drawing of a spider...
The reference.
Reads like a Ted L. Nancy letter