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It's a book that came out maybe 15? years ago that was basically like, "all you have to do get all the things you want is wish for them real hard and you'll attract them to you." Really stupid stuff but people who want good things without having to put in any work to get them bought it in droves. The idea of setting goals and having positive thoughts is great, not knocking that, it's just that this dumbass book stops there. It really appeals to the "born on 3rd base, think they hit a home run" crowd because it lets them believe they "earned" their success.