this post was submitted on 31 Dec 2023
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Ever since earlier this year I've had WAY more friends, family and news articles I've seen mention or link to reddit than the past. I don't know if it's confirmation bias since I left reddit or if it just gained popularity at the same time or what. But I used reddit for ~12 years and few other people in my circle used it heavily. Now it seems like it exploded?
I really notice it on Google. So many more searches point to Reddit in the top few results.
I actually used to rely on that, using site:reddit.com for most searches. Reddit had some of the best in-depth discussion and tech advice I could find. Compared to the multitudes of blogs, YT videos, and decades-old forum posts that normally came up, reddit usually provided useful info. And it's pretty much the only reason I'm ever on the site now: the only results for some searches are on reddit.
Eventually if the quality of the posts decline, their SEO presence probably will as well. But google has been absolute dogshit for about a year now so who knows what that field will look like in another year. =/
I was a long time user too and I even moderated a few small subs and I was active in the groups I was with. I was a user for ten years and I grew these groups I worked on. After the change I gave up all four of the communities I ran, deleted my account and never looked back.
I think the explosion of popularity came as a result of the API change fiasco and the protests that people created. Reddit became headline news all summer and I think new users flocked to it because of that. The problem is that most people don't care about creating content, they move over to find content.
Like everyone already said ... The Reddit change brought in new lurkers that only want to watch while at the same time most of the popular creators left. There are not that many popular creators or active users who like connecting people because it takes a lot of time and work to do .... for sure it literally becomes a full time job. When a website loses those core people, the content changes and becomes less interesting.
I go on Reddit once in a while to check in its status and if you notice, a lot of the popular subs have slightly decreased in activity but if you look at the forums, a lot of the content and activity is recycled from years ago. Reddit can probably live on recycled content for years but it will be a decline and the decline will take a long time before it becomes obvious.
I was in a very similar position as you. Thirteen year user, moderator for a few smaller subreddits, including one that provided support for a US-based mobile phone carrier, and deleted everything when the API change happened.
It took time and effort to coordinate and help uplift those who generated the great content for those subreddits, but Reddit, Inc., was unwilling to help us moderators who had developed and used the tools necessary to do it. I wasn't willing to put in the additional time since Reddit was themselves unwilling to, post API change.