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If BBC is to be believed, it's been surviving as practically just a name until 2005, when it was acquired by an Indian entrepreneur and turned into a luxury goods seller.
Yahoo seems to corroborate that this is the company in question.
Looks like this is their site: https://www.theeastindiacompany.com/
So it isn't really related to the treacherous east India trade company, just has the same name. It's cool that the company name is owned by an actual Indian for a change.