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Don't call me vegan: People more likely to go meatless if food labelled 'sustainable' instead (news.sky.com)

submitted 11 months ago by MicroWave to c/health

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Researchers said changing packaging on meat and dairy-free products, which often proudly tout their vegan status, could result in more people selecting them.

People are more likely to pick a meat-free option if it's not labelled vegan, a study suggests.

Foods described as "healthy", "sustainable" or "plant-based" are all more appealing, according to the University of Southern California.

Its research saw more than 7,000 people asked to choose between a vegan food basket and one with meat and dairy.

The former was randomly labelled "vegan", "plant-based", "healthy", "sustainable" or "healthy and sustainable".

The experiment found people were more likely to select it when the focus was on its benefits (such as "sustainable") rather than its content, though "plant-based" was still more popular than "vegan".

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[–] [email protected] 16 points 11 months ago* (last edited 11 months ago) (2 children)

Humans also hunted those animals on foot and killed them with rocks. Things are different now and meat consumption is killing the planet.

[–] [email protected] 5 points 11 months ago (1 children)

the problem is production. consumption has no impact on the planet.

[–] Warl0k3 1 points 11 months ago (2 children)

... Consumption drives production, though.

[–] [email protected] 4 points 11 months ago (1 children)

not causally. in fact, industry creates its own demand.

[–] rodolfo 2 points 11 months ago

Damn right. market does NOT regulate itself

[–] rodolfo 1 points 11 months ago

no. companies and people in governments can choose to do the right thing, yet they do the opposite. why? sweet sweet dollars.

[–] rodolfo 4 points 11 months ago

to be honest, after the hunting period they captured the animals, cross bred them, kept them near them and then obviously killed them to eat them, just to eventually invent the internet, among other things.