Technology

This is the best summary I could come up with:

If vegging in front of the idiot box is something you do to decompress after an afternoon spent fantasizing about going "Office Space" on your workplace's HP facilities, we suppose you might have caught a rare telly spot commissioned by the PC and printing giant.

Which may come as news to HP's long-suffering users who still, for whatever reason, need to brand mushed-up trees with corporate nonsense despite this alleged digital age.

The three ads touch upon a spectrum of negative emotions that will be highly relatable to those who have ever tried to print something at home or work – sorrow, anger, despair – and all end with extreme and cathartic human-on-printer violence.

The Register wonders if the hapless worker's hatred would be softened somewhat if he had attended the recent UBS Global Technology conference, where HP chief financial officer Marie Myers gave a speech on how the company's Printing division margin has risen from 14.8 percent in fiscal 2020 to 18.9 percent in fiscal 2023.

The final spot sees a young gentleman, sweat beading on his brow, trying to improve the Wi-Fi signal to his printer by hoisting the beast above his head.

This vulture long ago rid himself of printers – which, incidentally, were made by HP – and now lives a euphoric existence in the metaverse.

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