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I'm convinced the reason Musk rebranded away from Twitter is so that they can sell off the brand name when the business inevitably folds.
Since many. many people still call it twitter, he is still killing the brand name. Google tried to rebrand as alphabet and FB as Meta but everyone still knows them as goofle and fb.
If/When the business folds I feel the office furniture will be worth more than the Twitter brand.
Goofle has really been going downhill lately
I feel like meta is slowly succeeding at getting people to call them meta when not referring directly to the Facebook website specifically. Like for their idiotic VR initiative and whatnot. Slowly. And it helps that it’s in the context on non-Facebook-the-website activities.
Twitter has no such advantage.
Are you talking about media reports or actual humans?
I have yet to hear a person call it meta or anyone use that term online.
fb, insta is all that I see and hear from people.
Media reports help as they influence and are influenced by larger numbers of people. When a media outlet no longer feels it necessary to specify to their readers that meta was formerly known as Facebook, that is an indicator of wider acceptance. Local anecdotes are less useful. Your friends and acquaintances don’t say meta. Mine do. That doesn’t really say anything about broader trends.
People I know who work there refer to their employer as Meta. And I laugh at them every single time. I guess they get into the habit at the office? Lol.