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Google Chrome coders really, truly, absolutely ready to cull third-party cookies from 2024
(www.theregister.com)
this post was submitted on 14 Nov 2023
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Would this destroy site analytics?
Not for Google it won't.
Getting rid of the competition.
Google would never do that. Google is: "Streamlining products to ensure business owners can expand on potential revenue sources by providing single-channel access to advanced site analytics while helping people optimize access to the broad landscape of available data sources."
Randomly insert "Advanced Next Generation AI" anywhere in the above for full effect.
No, it would not. If you're talking GA, that's all first party.
I'm thinking more along the lines of the aggressive cookies sites like Facebook and Tiktok use. For FB that's like their whole model.