this post was submitted on 31 Oct 2023
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Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.

The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.

Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”

Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.

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[–] FlyingSquid 122 points 1 year ago (7 children)

Note that they still gained revenue. The idiots not buying Bud Light just bought another of the bajillion beers AB Inbev owns.

[–] holiday 4 points 1 year ago

A bunch of idiots switch to Modelo... also owned by AB

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