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There's a difference in strategy though, to make something noteworthy and newsworthy though being shocking rather then tactically significant. Should we not talk about that?
If you need to make something shocking then you're just advertising / pandering to a base. News may or may not be noteworthy/newsworthy; whether it is groundbreaking or simply pedestrian is clear in the reading. And just because something is pedestrian doesn't mean it's not interesting. Needing things to be shocking in news is like asking for every item of food to be intensely sweet, or salty, or sour. It dulls the sense to meaningful news which isn't sensationalist and ultimately makes us less aware and inquisitive.
Terrorist's absolutely use horrific acts to advertise. They can get their name out there and drum up support.
I'm taking about what the news usually is, rather than what it should be. I agree it'd be better your way, but a border skirmish won't get covered nearly as much as a massacre.
What's your argument?
That if terrorists do it, news outlets should too?
Imagine setting and maintaining a high bar rather than lowering it every time you get an excuse to do so.
My argument is that terrorists have a grewsome way of getting publicity. They focus on what will be picked up by the (imperfect and sensational) news outlets and conversations. That is different than normal armies, who would focus on degrading the war fighting potential of the other side though tactical strikes on the units actually fighting.