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I know literally nothing but what the everlovingfuck are their costs? Most content (all until their shitting hosting site) is just aggregated to the site. All this content is free, moderation is free and theyre making ad money. Sure ads for reddit are probably super shit but its something. My best guess is its going to greedy little pig boy?
They increased their staff from around 700 to over 2000 in the last year or so, and their constant drive to turn from a link aggregate to a social media & hosting platform for every reposted image and video imaginable really hasn't helped either. Both of which probably have been done exactly to not be profitable, because then they have to pay taxes, instead the idea is to grow your value as far as it can go while bleeding investor money - last year Reddit was "valued" at 10 fucking billion - and then you sell it to some idiot and cash out. This whole API thing was also part of that plan, to gather everyone to their official site and apps to show advertisers how massive their reach is.
But because Spez is an idiot, he fucked it up.
Server and maintenance costs my guy. They're like a top-10 site on the internet at worst. That's a lot of infrastructure and people to keep on staff to keep it running, just from a dev perspective. Those costs are probably very high; and add on keeping the specialized staff, costs go up quick.
Obviously this is exacerbated by the rest of their business though; they have plenty of other staff members and probably some wild exec structure.
Reddit claims to be losing money, but they made half a billion dollars in 2021. (the last year that any data is available)
They've also done about $1.3 billion in fundraising over the years, ($400 mill in 2021) which is a lot of debt to take on...
So what I think is happening here is that they want to cook up the books for their IPO, that and spez seems to be in love with how Musk is handling Twitter, specifically Musk's cost-cutting measures. (cost cutting means short term stock price bumps, because the books look a bit better, after all, just look at how much money is available after you fire half the company)
It's a complete pump to get the IPO starting value as high as possible and will subsequently dump soon after going public as they cash out
Spez and Co are complete business and culture morons
They have 2000 employees. According to levels.fyi they're paying mid-level software engineers $300,000 a year. Even if you assume their average employee salary is only $100,000 a year, that's $200 MILLION dollars a year on salaries.
I absolutely guarantee that is way, way, way higher than their server costs.