this post was submitted on 10 Aug 2023
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I think they had that phrase on WWII propaganda posters as well. More to do with potential espionage of enemy countries, though.
Edit: totally wrong, it was coined on Sept 12, 2001 by New York advertising executive Allen Kay.
Oh ok so I had the source wrong, that's quite an effective ad exec.
It definitely was a major background color to the early 2000s atmosphere.