this post was submitted on 07 Aug 2023
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“Barbie” has answered the billion-dollar question with a resounding “yes.” Barely three weeks into its run, writer-director Greta Gerwig’s blockbuster has raked in an astounding $1.03 billion at the global box office, according to official Warner Bros. estimates. This makes Gerwig the first solo female director with a billion-dollar movie.

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[–] MargotRobbie 18 points 1 year ago (2 children)

This organic marketing campaign thing sure worked out here.

[–] induna_crewneck 14 points 1 year ago (1 children)

Not sure how organic the marketing was here

[–] [email protected] 5 points 1 year ago (2 children)

I made this comment somewhere else earlier.. the only time I ever heard about it was from my physical therapist that I saw for a couple weeks

she was like "you see all those ads and previews for the barbie movie that's coming out?" "No. I don't usually see any ads or anything and I haven't seen a movie preview in... years"

Also didn't notice any "organic" posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts). only since opening weekend did I start seeing posts here about oppen/barbie

[–] induna_crewneck 8 points 1 year ago

Don't wanna pull the "are you living under a rock?"-card but I've seen tons of promotional material about it. I read about it when production started he took note because of the director and cast, then nothing for a while but in the months and weeks leading up to the release I saw an increasing amount of ads and press.

As reported by Variety, the marketing budget allocated to Barbie was a staggering $150 million

[–] MargotRobbie 5 points 1 year ago (2 children)

Also didn’t notice any “organic” posts about it on reddit (where I was at the time) or here (I joined at the start of the blackouts).

Wow. I'm way better at this "astrotufing" thing than I thought.

[–] [email protected] 3 points 1 year ago

It's turfing but in outer space.

/end mansplaining.

[–] [email protected] 2 points 1 year ago (1 children)

Ok, to be fair I DID see you shilling (in the best way, every post made me laugh)

[–] MargotRobbie 2 points 1 year ago

Now to shitpost my way into an Oscar this year...

[–] Iamdanno 4 points 1 year ago (1 children)

I hope you negotiated points for your salary.

[–] MargotRobbie 2 points 1 year ago

Don't worry about me, I'm doing well. Support the other actors and writers on strike instead, I think they would appreciate it.